How to send and receive money via WhatsApp Pay: Sending money through WhatsApp is quite easy and one can do that just by tapping on the share file icon in the chat window.
How to send and receive money on WhatsApp? Facebook-owned popular instant messaging app WhatsApp on Friday launched its payment services in India. WhatsApp, an in-chat feature is now available for users across the country. WhatsApp Pay is an easy to use UPI payment feature inside the messenger. It allows users to send and receive money to their contacts while chatting. It uses UPI, a payment infrastructure built by a coalition of large banks in the country, to send and receive money.
The WhatsApp Pay feature was initially launched in India in 2018 but it got stuck in Beta mode in the absence of regulatory approvals by the authorities, who raised data security concerns. On Thursday, the National Payments Corporation of India (NPCI) granted its approval to WhatsApp to expand in a graded manner with 20 million users initially.
“Starting today, people across India will be able to send money through WhatsApp. This secure payments experience makes transferring money just as easy as sending a message,” WhatsApp said in a tweet.
How to enable WhatsApp Pay on your phone?
1. Open WhatsApp messaging app
2. Go to settings and select Payments option
3. Click Add Payment method and choose your bank
4. You will be asked to select your bank.
5. After you have selected your bank, you will be asked to verify your mobile number. Click verify via SMS.
6. Once the verification process is completed, your WhatsApp Payments set up will be completed. You can add multiple accounts in Payment Method. To do that, repeat the process and select the banks, you have an account in.
How to use WhatsApp Pay?
The “payment” option will be visible in the share file menu. Once enabled, users can send money to their contacts by entering the payment window. The WhatsApp Pay service works on the UPI method and one doesn’t need to provide bank account details like account number and IFSC code to send or receive the money. The money can also be sent to those who are not on your contact list by scanning a QR code.
Mark Zuckerberg thanks all partners for making WhatsApp Pay in India possible
Facebook CEO Mark Zuckerberg said that India has opened a world of opportunities for micro and small businesses by creating the UPI a payment infrastructure. Zuckerberg also thanked all the people who made WhatsApp Pay possible in India.
“With UPI, India has created something truly special and is opening up a world of opportunities for micro and small businesses that are the backbone of the Indian economy. India is the first country to do anything like this. I’m glad we were able to support this effort and work together to help achieve a more digital India. I want to thank all our partners who’ve made this possible,” he said.
Dhanteras is an auspicious time to buy new property and Lakshmi Puja is performed, to worship the Goddesses of wealth and to welcome prosperity at home. We speak to two experts about the pujas and their significance.
Dhanteras is one of the most auspicious days of the year. It is believed that whatever ones buys on this day, reaps rich benefits. The word Dhanteras is derived from two words – ‘Dhan’, meaning wealth and ‘Teras’, which signifies the 13th day of the Krishna Paksh, of the lunar month Kartik. “Dhanteras is the day of incarnation of Dhanwantari, the God of health. It is said that on this day, Dhanwantari arouse from Lord Vishnu’s Samudra Manthan, or churning of the ocean, with a pot of life-giving nectar. So, one prays to Dhanawantri, the deity of health, for good health and wealth in life,”
“Dhanteras or Dhantrayodashi, which is celebrated two days before Diwali, is an auspicious time to buy property or give token money for a new house. However, ideally, one must not perform a griha pravesh on this day. People also buy gold or silver, utensils and electronic appliances, on this day, It is believed that any purchases, whether it may be gold or property, will flourish and bring prosperity, if bought on this auspicious day,”
A Dhanteras puja is performed in the evening. Along with fresh flowers and prasad, one offers wheat and various pulses. Small footprints, using vermilion, symbolising the arrival of Goddess Lakshmi, are made near the entrance of the home. “Many people also take out their gold and silver items from their lockers and clean it with honey, holy water, curd and milk. People also buy new gold or silver, on this day. Finally an aarti is performed,”
Lakshmi puja and Diwali celebrations
Diwali is one of the most important festivals in our country. It is also a day when the Goddesses of wealth is worshipped. To welcome Goddess Lakshmi, home owners clean their homes thoroughly. “It is believed that Goddess Lakshmi only enters a clean house. So, ensure that the home is free of dust, dirt, cobwebs and old and broken things, as they obstruct positive energy from entering the house. From a practical perspective, this is done, to rid the house of insects and fungus, which may have built up during the monsoons,”
Diwali is celebrated on the day of amavasya of Kartik month. As there is no moonlight on Amavasya, hence, diyas are lit to illuminate the home. Lighting of the diyas, signifies dispelling of darkness, (ignorance) and it represents knowledge, happiness and hope. For Diwali puja, the temple area should have good flow of energy and hence, should be clean. “As the sun rises from the east, one gets maximum energy in this direction. Keep all idols on the east wall of your house and face east, while worshiping. The Diwali puja is done after the sunset and the mahurat lasts for almost two hours, after sunset,”
How to do puja on Dhanteras?
A kalash, rice, kum kum, coconut and betel leaves, are all needed for the puja. Light a diya to start a puja and this diya should be kept lit overnight. The entire family should sit together for the puja. “During the puja, one worships three forms of Goddess Lakshmi – Goddess MahaLakshmi, Maha Kaali and Goddess Saraswati. People also worship Lords Kuber and Ganesha, as they represent wealth, education and peace and serenity,”
Prasad of fruits, sweets and dry fruits must be offered. Decorate the temple with fresh flowers, especially red roses and lotus. Light camphor, dhoop or incense sticks. Reciting aartis, ringing bells and chanting of mantras, are the rituals to be followed for blessings of the divine.
Vastu tips for Lakshmi Puja on Dhanteras and Diwali
Make sure you keep the idol of lord Ganesha on the left of Goddess Lakshmi while Goddess Saraswati is placed on the right side. All the idols should be in the sitting position.
Spray salt water in all the corners of your home as it absorbs negativity and purifies the atmosphere.
Lighting guggal dhoop is considered very auspicious during Diwali. It brings peacefulness to the environment.
Do not wear dark-coloured clothes for Lakshmi Puja as it is considered inauspicious.
Apart from laddu, offer rice kheer as prasad during this puja as it is considered very auspicious.
Offer lotus to Goddess Lakshmi after Diwali Puja, as it is considered very lucky for the house.
Tips to decorate the house for Diwali and Dhanteras
The main door is called as the Simha Dwara and it is the face of the Vastu Pursush. Hence, should be decorated well, clean and free of any obstructions.
Light diyas, not only near the temple but also keep them at the main door. Keep safety in mind, when placing diyas near the main door, windows or in the temple. Opt for diyas with glass covers.
Decorate the home with rangoli designs, with motifs like lotus, swastika, Om, etc., to welcome Goddess Lakshmi.
Hanging of torans at the entrance, restricts negative energies from entering the house and invites good luck and prosperity.
Decorate the temple with fresh flowers, like marigold, mogras and roses. On a white paper, write ‘Shubh Labh’ with Kum Kum and keep it near the Lakshmi idol or photo.
How to do Laxmi Puja on Dhanteras at home?
Keep a kalash half-filled with water (mixed with Gangajal), a betel nut, a flower, a coin and some rice grains together. After this, take a plate and bathe the idol of Lakshmi with panchamrit.
What should be done on Dhanteras?
On the night of Dhanteras, diyas (lamps) should be lit in honour of Lakshmi and Dhanvantari. Buying gold or silver articles is considered very auspicious.
Can we keep a standing Lakshmi idol at home?
It is advised to keep images of Lakshmi comfortable seated, preferably next to Saraswati, the Goddess of knowledge.
The main problem you see on the average ecommerce About Us page is that it’s totally dedicated to talking about the company. An About Us page that focuses on your ecommerce brand – what a crazy idea!
But consider this – an About Us page isn’t just about you or your company. It’s about why a customer should emotionally invest in your brand. It’s about why you’re the best person to solve your customer’s problem.
And in the world of ecommerce, that’s what you’re doing – building trust and providing a product that solves a customer’s problem.
This article will go over this idea in more detail, concentrating on:
The role an About Us page plays in your brand image
What you should and shouldn’t put on your About Us page
Some killer About Us page examples
So let’s jump straight in!
What is an About Us page
An About Us page gives online shoppers insight into your brand and the people behind it. This can include:
How you started your brand
What makes you and your brand unique
What are your brand values and beliefs
Why customers should choose you
Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance.
Telling a story on your About Us page is a great way to build trust with your potential customer.
Because after reading it, your customers are more emotionally invested in your brand. If they can relate to the same values, hardships or victories that you’ve faced, you’ll start to build that rapport.
Why you need an About Us page
An About Us page is crucial when building relationships with your customers. If you’re still not sure whether you need this page on your website, here are a few more reasons why working on it is a good idea:
1. It’s popular with new visitors
On average, more people visit an About Us page than just about any other page on your website. Why is that?
People are naturally curious, and not only about the products. They also love stories and learning more about the brand itself. An About Us page quenches all three of these thirsts. So it’s crucial to create a page that capitalizes on the curiosity of your potential customers.
2. It shows off why you’re unique
No one else is running a business like yours for the same reasons that you are. Your About Us page is a great place to tell this.
Your unique story is what sets yourself apart from the competition and your About Page is the place you can highlight the most important difference. Besides, if people have met similar hardships and triumphs as your brand, they’ll be naturally attracted to your story.
3. It solidifies your brand image
Your About Us page is a great place to affirm exactly who you are and the way you want to be perceived by the word.
Goat Story creates unique coffee accessories for coffee lovers of all kinds. They’ve used a minimalistic photo shoot, with all employees dressed in similar tones and styles to highlight the brand’s image.
Just like their website, product packaging and website copy, there’s nothing that’s obnoxiously loud or distracting – it’s just darn good – like their product. It’s one of the many About Us page examples that somewhat uses psychology to its advantage.
So now that you know the effect a good About Us page can have, read on to see what you need to include into yours!
How to write About Us page
Your About Us page can be made up of whatever you feel is the most important things to your brand. If you’re not sure where to start, here are a few suggestions that make amazing elements of any About Us Page.
But remember that this list is by no means extensive. Depending on your industry specifics, there may be more things that you’d like to include to assert your brand’s position in the market. The following elements are merely a handful of things that can help you do just that.
1. Include a unique value proposition
Find your company’s unique selling point and draw attention to it by building your About Us page around it. For example, if your unique selling point is a lenient returns policy, focus on why you have a lenient returns policy.
If your unique selling point is that your products are sourced from renewable materials, explain why that’s important to your brand.
Identifying your unique value proposition can be challenging if you didn’t start your business having it in mind. Luckily, you can consult specialists at digital marketing agencies that will help you define and introduce your products to customers by highlighting how’s your product is different and why they should care about it.
2. Show your company’s faces
The human eye is naturally drawn to faces. In the previous Goat Story image, I bet that you immediately started to look at the faces of people, and didn’t even notice the coffee they’re drinking.
By including the faces of your founders or the entire team, you can somewhat control where your reader looks. But if you’re a solopreneur, a simple profile shot of yourself should be enough to put a physical face to the company.
3. Tell your brand story
As mentioned earlier, your brand story is what makes you unique. There is no other story quite like yours, so it’s important that you draw attention to it.
Software company Morningscore does this in the form of a timeline of achievements.
As an ecommerce business owner, you too can use timeline storytelling. Important events in your brand’s history can include:
When you had the idea of your brand
When you sold your first product
When you made your first 100 sales
When you hired your first employee
But of course, it’s not the only way to share your story. Take a look at simple yet original brand story by makeup and skincare brand 100% Pure.
As you can see, brand storytelling lets you connect with your audience through shared values. It’s also one the most powerful ways to breathe life into your brand. So be honest and real about your brand and ideas behind it.
No matter how tempting it might be, don’t write a story that stretches over 2000 words – it’s very unlikely a customer will read it all anyway. Instead, keep it short, relevant and on-point. Avoid being too self-praising, babbling on and going offtopic.
4. Share what’s happening behind the scenes
In a world where the internet is as prevalent as it is (you’re using it now), transparency in manufacturing is a marketable asset – a necessity, rather than an option.
With many brands now appealing to certain audiences by using sustainable materials or paying above minimum wage, consumers want to know the insides of your company more than anything.
Embrace this, and show it off to the world.
Something as simple as a handful of photos of your product being manufactured can be enough to give curious customers a look into the inner workings of your company.
Consider using behind the scenes photos along with some text to explain the production process of your items. This leaves your reader feeling that they know exactly what they’re buying and exactly where it comes from.
5. Let customers know where you are
You’d be surprised to learn how much better some customers may feel after learning where your business is based. By mentioning where you’re from, you can further build trust with people of that area.
“Oh they’re located in Sacramento, I used to holiday there!”
Don’t hesitate to mention the location of both your office and where your product is shipped from because it can help erode a buyer’s reluctance to buy from you.
6. Direct customer towards the next action
What is the next thing you want your customers to do once they finish reading your About Us page? You probably don’t want them just left sitting there at the bottom of the page with nothing to do.
Create a CTA to send them back to your shop, include a contact form, or get them to sign up to your newsletter.
At this point – the bottom of your About Us page – is a place where your reader is active and engaged with your brand, so use it wisely.
7. Consider the fold
“Above the fold” is the part of the website that can be seen before a user has to scroll. As you’d imagine, this point varies depending on the devices and screen size.
But why you should care about it?
Any marketer in the world of ecommerce knows that capturing people’s attention is only part of the problem. Keeping their attention is just as important. Designing your About Us page with content that’s above the fold encourages a user to scroll down and explore the rest of the page.
You can find the average fold line on your website manually. Just visit your site on a wide range of devices, using different browsers and see where the page usually finishes.
8. Keep your About Us page updated
Once you’ve created a killer About Us page, share it with the world. But don’t forget to update it every once in a while.
You see, well-written About Us page can build trust in ways that no other page can. But an old, outdated page shows neglect, and as a result, destroys trust. To avoid this from happening, get into the habit of updating it every 6 months or so.
There are a lot more things you can do and experiment with, so don’t be afraid to try different things. You may like to put a video on your page, or have a contact form on there, too.
What’s best for you and your brand is something that only you can figure out, through regular testing and assessing!
What not to put in an About Us page
Awesome, you now know what should be included in an About Us page, but is there something you should leave out? Of course!
Save the hype for social media. Your About Us page is to build a rapport and bond with your customers. You don’t do that by saying how you met Elon Musk’s former roommate, or saying how your product is going to disrupt an industry.
For the same reason that you don’t hype your brand up, you don’t use your About Us page to sell.
While people who are reading this page may be interested in your product, at this moment in time, they’re interested in you. Keep the focus on your brand as an entity and what makes you unique and important – not your products.
Best About Us page examples
Nothing can beat learning from the real-life examples. So let’s take a look at some of the best About Us pages for ecommerce brands, and see why they’re good.
1. Happy Socks
What’s the first thing that comes to mind when you visit Abou Us page by Happy Socks?
Color is something that the Happy Socks brand is incredibly well known for. All their products are bright, eye-catching and…happy. We love that this About Us page perfectly represents the brand.
2. Flip Flop Shops
Try finding new ways to introduce your brand to the world. Your About Us page is the right place to show off your company’s culture or sense of humor.
Flip Flop Shops specialize in selling flip flops so they can get away with using pictures of their team member’s feet instead of regular headshots. This unique way of showing off their team gives you an idea of how passionate the company is about what they do.
Do you have an About Us page?
An About Us page doesn’t have to be hard work. But it should do a great job at giving the customers an insight into the inner workings of your company highlighting the whats, hows, and whys of your brand. So be honest and pick the words wisely. Most importantly, don’t forget to be human.
Let your creativity flow and don’t be afraid to let a little emotion come out. The more real you are, the easier it’s to connect with you and your brand. And that’s what will help your brand name stick in the head of your customers.
What are some of the best About Us pages that you’ve seen? Let us know in the comments!
Navratri is the most auspicious puja that Hindu households perform with a great religious fervor and enthusiasm. Translating as ‘Nine Nights’, Navratri puja has two versions namely Sharada Navratri falling during the months of September – October and Chaitra Navratri observed during the months of March – April. This year, Chaitra sharada Navaratri puja will be performed between October 17, 2020 and 25, 2020. Here is a simple do at home puja procedure for Navratri.
Durga, the goddess of victory is worshipped in nine forms. Each day of Navratri is dedicated to worshipping one of these forms.
Nine Forms of Durga To worship during Navratri
Day of Navratri
Date in 2020
Presiding deity for the day
Day – 1
Day – 2
Day – 3
Day – 4
Day – 5
Day – 6
Day – 7
Day – 8
Day – 9
Ma Durga is the embodiment of compassion, wisdom, glory and power. She blesses the devotees with prosperity and courage. On the first day of puja, the household performing Navratri puja must do Kalash Sthapana or the installation of the sacred puja pot.
Spread a piece of red cloth. Place a picture of Ma Durga on it. Spread some red soil in front of the picture and sprinkle some water. Sow some barley seeds on it and then place an earthen pot in the center. Add some Ganga Jal in the pot and drop some roli into the pot. On the mouth of the kalash, place a bunch of mango leaves and place a lid on the pot. Add some rice on the lid and place a coconut wrapped with red cloth on the lid.
Navratri Everyday Puja procedure
Light the lamp and incense sticks. Offer some flowers to Ma Durga and decorate the picture or idol with vermilion, chandan and turmeric paste. Every day during the puja, sprinkle some water on the barley seeds you had sown. Offer some interesting dishes you specially prepared for the puja. Do arati to Maa Durga. Distribute the Prasad to the invitees and members of the family. Do this puja everyday over the nine days of Navratri.
Eighth day puja
Continue the daily puja during Navratri on all the nine days in the same fashion discussed above. On the eighth day of the Navratri puja, invite nine small girls to home. They are considered to be the nine forms of Durga. Treat them with a special meal and give them some small gifts they would like.
Visarjan on the tenth day
Following the nine days of Navratri puja, Visarjan or giving a sendoff to Ma Durga is done on the tenth day. Do the regular puja as you had done on the nine days of Navratri. After the puja, sprinkle the kalash water in all rooms of the house. Feed birds with the rice you had kept on the kalash lid. The barley seeds would have grown well over the ten days. Place them under a tree in the garden.
The benefits of Navratri puja
Navratri puja is believed to bring prosperity and wealth to the household. Ma Durga blesses the family with health, wealth, wisdom and success.